We collect several types of personal information in the course of providing our products and services:

Information you provide directly:

• Name, shipping and billing address, email address, and payment information.
• Details you provide when contacting us via email or completing forms on our website.


Information collected automatically:

• Device information such as IP address, browser type, time zone, operating system.
• Browsing behavior, such as pages viewed, clicks, and time spent on our site.
• Collected through cookies, pixels, and tags, including Google Analytics, Hotjar, and Google Tag Manager.


Order information:

• Records of purchases, returns, replacements, and communications related to your order.


Marketing and engagement:

• If you sign up for marketing emails or SMS messages, we collect your email address and/or phone number.
• We use Klaviyo to manage our email marketing and customer communications.


Payment information:

• We accept major U.S. credit cards and may offer additional options such as PayPal, Apple Pay, Klarna, or Stripe.
• Payment details are processed securely by third-party providers; we do not store your full card details.

We use the personal information we collect to:

• Process and fulfill your orders, including shipping, billing, and confirmations.
• Communicate with you about your purchases and respond to inquiries.
• Detect and prevent fraud or unauthorized activity.
• Improve our website and services through analytics tools like Google Analytics, Hotjar, and Google Tag Manager.
• Send marketing communications via email (Klaviyo) or SMS (if applicable), in accordance with your preferences.
• Run advertising and retargeting campaigns through platforms such as Meta (Facebook, Instagram), TikTok, Pinterest, X, and Google Ads.

We may share your information with trusted third parties to help us operate our business, including:

• Shopify, which powers our online store.
• Payment processors, to handle payments securely.
• Shipping companies, to deliver your orders.
• Advertising and analytics providers, such as Google Analytics, Google Tag Manager, Hotjar, Meta, TikTok, Pinterest, and X.

We may also share information if required by law, to comply with legal requests, or to protect our rights.

California residents:
We may share certain data with third-party service providers (such as advertising and analytics partners) to improve our services and marketing. California residents have the right to opt out of this sharing by contacting us at info@curawater.com

If you provide your email address or phone number, you may receive:

• Order confirmations, shipping updates, and service messages.
• Marketing emails via Klaviyo.
• SMS promotions (if applicable).


You can opt out at any time by clicking “unsubscribe” in emails or replying “STOP” to SMS messages.

We use cookies, pixels, and tracking technologies to improve your browsing experience and deliver relevant ads. These include:

• Shopify cookies, for store functionality.
• Google Analytics and Google Tag Manager, to understand site usage and improve performance.
• Hotjar, to better understand user behavior through heatmaps and session recordings.
• Advertising cookies and pixels, such as the Meta Pixel and Google Ads remarketing, to deliver targeted ads.

You can control cookies through your browser settings. To learn more about targeted advertising and to opt out, you can visit:

• Google Ads Settings: https://www.google.com/settings/ads/anonymous
• Meta Ad Preferences: https://www.facebook.com/adpreferences/ad_settings
• Digital Advertising Alliance Opt-Out: https://optout.aboutads.info/
  

We retain order and account information as long as needed to fulfill our services and comply with legal requirements, unless you request deletion. Marketing and analytics data is retained until you unsubscribe or opt out.

Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children. If we learn that we have collected information from a child under 13, we will delete it promptly.

U.S. customers: You may request access to, correction of, or deletion of your personal information by contacting us.
California residents: Under the California Consumer Privacy Act (CCPA/CPRA), you have the right to request access, deletion, and opt out of data sharing. To exercise these rights, email us at info@curawater.com. We will not discriminate against you for exercising your rights.

We take reasonable steps to protect your information, including encryption, secure data storage, and limiting access to authorized personnel. However, no method of transmission or storage is completely secure.

If you purchase our products through third-party platforms such as Amazon, their privacy policies and terms of service will apply. We are not responsible for the practices of third parties.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. Updates will be posted on this page with a revised effective date.

If you have questions about this Privacy Policy, please contact us at:
Cura Water Products Inc.
2500-10175 101 ST NW
Edmonton, Alberta, T5J 0H3, Canada
Email: info@curawater.com